We actively listen to consumers through Welspun Braintrust that guides our decision-making. This helps us to create exclusive, white-space-filling merchandising ideas at a wide variety of price-points, with our breadth of capabilities from design to execution. We retain our design authority with our WelSpotted zeitgeist publication. On the luxury front, our Egyptian product range runs from opening price-point to premium, supported by the robust patented traceability system, Wel-TrakTM. This has seen strong traction with retailers globally and has also appealed to the new generation of consumers, who care about provenance. Our Wellness range of home textiles have lifelong anti-microbial properties and odour prevention benefits, which keep the linens fresh for a longer time. We continue to expand our sustainability offerings. Our solution-based basic bedding is also offered in full sequential sleep-systems. We have AAFA certified, Egyptian, organic, sustainable, and odour prevention offerings that result in a better night's sleep. Our brand spectrum continues to evolve with the recent addition of the Martha Stewart license.
Given the immense growth of Online and Omnichannel, we have invested in strong inhouse capabilities from assortment to analytics. Our warehousing facilities in the US and Europe also support e-commerce businesses for drop shipments. At the backend, we are investing in industry 4.0 technologies and capabilities to improve SCM & plant efficiencies. We have a dedicated team of analysts who work closely with onshore replenishment teams, to minimize the unpredictability in demand forecasting.
