Welspun Living’s premium home interior solutions brand, SPACES, is adding a whole new dimension to the phrase, “home sweet home” with its latest digital campaign featuring the captivating Bollywood actress Kajal Aggarwal. This innovative campaign demonstrates the company’s approach to a re-energized digital marketing strategy for SPACES, with the intention to leverage the power of social media and online platforms to reach a wider audience and showcase the brand’s commitment to elegance, comfort, and creating a deep connection to home.
The campaign features a series of captivating reels and digital video commercials starring Kajal Aggarwal, designed to resonate with audiences throughout the year. The campaign brilliantly highlights the brand’s commitment to quality and comfort and affirms Welspun’s position as a leader in India’s home textile industry, with Kajal Aggarwal’s gracious screen presence perfectly encapsulating the brand’s style.
In the words of Pradnya Popade, Head of Marketing at Welspun Global Brands, “At SPACES, we believe that elegance and comfort are the cornerstones of transforming a house into a home”. This digital campaign perfectly showcases SPACES’s products, designed to create cozy and happy spaces. The campaign speaks to home decor enthusiasts who aspire to create a living space that reflects their individual style, without compromising on quality or comfort. It’s about empowering you to make your home a true reflection of your personality and warmth.
Yash Kulshresth, Chief Creative Officer at atom network, the agency behind the campaign, shares his vision: “In this campaign, we are creating slice-of-life moments to inspire viewers to pay attention to the details and aesthetics of their bedrooms and living spaces.” Partnering with a charming and relatable ambassador like Kajal Aggarwal further strengthens the message, as she embodies the brand’s core values.
As the festive season approaches, SPACES invites you to explore their latest collection, a beautiful blend of luxury and elegance. From signature bedsheets and bed covers to luxurious bathrobes and towels, comfy mattresses, designer upholstery for modern living room decor, and cozy linens, SPACES offers everything you need to transform your space into a haven of comfort and style. Every product that is a part of the SPACES catalog demonstrates Welspun Living’s incredible textile manufacturing prowess. It’s the perfect digital storefront for you to find all your towels, pillows, and bedsheets online.
With its captivating digital campaign featuring Kajal Aggarwal and its latest collection that promises a blend of comfort and elegance, SPACES by Welspun Living is set to transform every house into a canvas of grandeur and personal style. The company’s approach to sustainable manufacturing is transforming India’s home textile industry.
